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Cadillac Adopts Apollo Program Playbook to Assemble Squad from Scratch for Melbourne Grand Prix.

Approximately a full year ago at the Nevada Grand Prix, Cadillac were finally granted the official approval as the world of Formula One's latest entrant for 2026. Building the team from the ground up has required a frenetic operating tempo that the principal, Graeme Lowdon, has equated to the NASA lunar mission. As Formula One converges on the Vegas strip this race weekend, the team understand the clock is ticking.

The Race Against Time to Australia

At the last event of the championship to be hosted in the America, with approximately a hundred days to go before they make their debut for the maiden outing in Australia at the 2026 opener, Cadillac have advanced rapidly but, in what must seem like a monumental task, they are conscious there will never be sufficient time.

The technical director, Nick Chester, became part of the nascent project in March 2023 not long after it was created, when the squad were without even an official entry. He has been at its core ever since and enjoys a knowing grin when considering the ride.

“There might be a short period reflecting at what you have accomplished and say: ‘Incredible, isn’t this fantastic what the team has created in under three years,’” he notes. “But then the next minute you realize: ‘Yes, we’ve still got quite a lot to do.’”

An Unprecedented Task

Nick Chester enjoyed success at Renault in the driver Fernando Alonso's title-winning seasons of the mid-2000s and was in command of technical development at the new Mercedes-Benz Formula E team, but no other project has truly matched the task of introducing the iconic American Cadillac brand, a works entry supported by the owner, General Motors, into Formula One.

“Building an grand prix team from nothing, how often do you get the opportunity to do that?” he observes. “There's nothing comparable. In an existing team you rarely get the opportunity to change team culture.”

With every day that goes by minds are increasingly concentrated on the looming moment of truth in Australia and expectations are being managed.

“You have to assume that any incoming team coming in is likely to start at the back but simply getting on to the grid will be an accomplishment in itself,” Lowdon commented this year and while the CTO echoed this he believed the organization had a point to prove as well.
“The initial objective we intend to prove is that we deserve to be there,” he emphasizes. “In order that we show up and we function efficiently. We want to show that this is a professional operation doing the right things on the race track. Once we have demonstrated that our credentials are solid, then we want to show improvement from there on.”

Racing Talent and Recruitment Push

In late summer they contracted Sergio Pérez and Bottas as their pilots for the 2026 season, a pair distinguished for their invaluable experience in competing at the front in two championship-winning squads, the Red Bull team and Mercedes, and the Finnish driver echoed the sentiment of determined optimism.

“Naturally, we have a realistic outlook,” he said. “We have a massive task to do, and we expect probably a tough opening, because it's the top level of motorsport. But we aren't joining to stay at the back. In my view with this setup, with this group, this staff, there is every reason that we shouldn’t be able to get relatively quickly to a competitive level and achieve good results.”

To realize that ambition recruitment has been in top gear, with personnel now up to in excess of 400 and scheduled to attain the target of six hundred swiftly. Complementing their current base at the Silverstone circuit, the team are in the phase of completing an HQ at Fishers in the Indianapolis area and there is the General Motors facility in North Carolina, where they are constructing the plant to manufacture the power unit, set for 2029 – for now they will operate with Ferrari engines – and the Toyota's wind tunnel in Cologne. It is a sophisticated organisation, contrary to the movement in the sport for more centralization, and has inspired the innovative team culture to which the CTO referred to.

Space Mission Inspiration

“We've drawn heavily from the Apollo program,” remarked Graeme Lowdon shortly before the British GP in the summer. “We have a clear-eyed view, we know how tough it is. The timelines, are extremely compressed. OK, we’re not putting a man on the moon, but it feels like it sometimes.”

So they have adopted, as opposed to the usual hierarchical system, a decentralized management comparable to that of NASA's, where there were a range of specialist groups all working on different aspects of the mission in a variety of locations.

“If you have to go through a protocol where a challenge emerges and they raise it up to their manager, that leader consults a manager in another department, it goes back down the chain, the process is very slow,” notes Nick Chester. “We give authority to team members to take charge. Avoiding managerial sign-off for all decisions is much smoother and more rapid.”

The Future

The success of this flexible strategy will be evaluated in the pressure of racing next season and there is a significant degree at stake for Formula One, too. The Cadillac team have taken on as their development driver the young American Colton Herta

The writer

Lisa Galloway

A passionate storyteller and digital content creator with a background in creative writing and journalism.

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