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To celebrate the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership has been formed. The Pokémon Company alongside London's Natural History Museum will launch a pop-up shop stocked with exclusive items. Enthusiasts can look forward to offerings including plush toys, art prints, and writing supplies that are drawing from the institution's theme. For collectors, though, will be a limited-edition Pikachu card, given as a free bonus for the pop-up. This shop will operate both the physical location and online from January 26 to April 19.

Pokécology That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume packed with beautiful artwork depicting Pokémon in their wild environments. The concept like what an in-world scientist might publish once trainers provide field notes, alternatively a naturalist's journal might have created had the Galapagos teemed with Pidgeys rather than finches. Part of the charm lies in the book's serious approach, presenting Pokémon as a legitimate scientific inquiry. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita both hold PhDs in ecology and behavioral science.

What Makes This Promo Card Stand Out

The company regularly for The Pokémon Company special edition promos for big events or crossover partnerships. A lot such collector items often feature the iconic mouse Pokémon who serves as the franchise mascot. What distinguishes this latest museum card however, is the distinctly bigger dimensions. While precise specs were not publicly disclosed, its distribution will certainly be strictly limited, with fans limited to just one card per purchase.

Curbing Speculator Activity

Per an official statement, a portion of the merchandise will also be sold beyond the museum walls. But, a wider release will only be specific stores in the UK. Critically, collectors will not be able to purchase this promo through the official web shop. Although speculator demand is a given, the setup suggests they're going to have a difficult time stockpiling large numbers on this occasion. For those unable to attend, there is the upcoming fossil-themed display coming to the Windy City later this year.

"All profits of sales made in the museum store and from its web shop, including these items, go toward the Natural History Museum’s non-profit work. That encompasses the efforts of 400 scientists who are conducting studies and finding answers to the global ecological crisis," it says.